SongJiang InCity Spiral Staircase

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

上海松江印象城位于松江新城,毗临松江大学城的一座大型商业综合体,建筑面积约为15.5万平方米。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

旋转楼梯媒体艺术装置位于松江印象城B1“烟火气场”【《烟火气场》是一处集多元美食、文化艺术、社交娱乐于一体并与室内外生态空间进行融合的餐饮主题街区】空间的中心位置,也是几个通道交汇处。呈盘旋造型、尺寸巨大,楼梯的内外侧表面附着P2.0LED 软膜组形成了发光的建筑数字材料。周围分布着座椅,人们聚集于此吃饭、休息、约会、聊天……

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

空间设计充分结合了松江丰富的自然资源地理特色。 通过开发实时生成的多媒体数字艺术内容,实现从早到晚长时间不间断演绎的由四个自然场景(四个场景分别为:风、水、天空与飞鸟、藤曼生长)的数字内容转换形成一种的自然循环,来契合空间连接自然环境的概念。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

1. 风起了,蜷起叶子,带着风的痕迹。
2. 雨落入水中,掀起涟漪,形成水流。
3. 日落,太阳晕染着天空,飞鸟掠过。
4. 夜幕降临,植物生长蔓延,散发光子。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

空间以植物覆盖做场景提升,我们采用自然的多媒体场景内容来与空间的自然环境保持关联性并相互映衬。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

多媒体装置区位于B1的中心,空间的照明设计规划这个区域是最亮的光源所在。根据空间的照明情况,让媒体内容跟随一天时间的发展进而演变,使得原来地下一层相对固定不变的照明环境有所变化,从白天日照到夜晚璀璨绽放。屏幕内容随商场的营业时间,从早10点到晚10点持续不重复的演变。

10:00am – 12:30pm The leaves fly in the morning wind.

12:30pm -16:30pm The rain falls into a waterfall.

10:00am – 12:30pm The leaves fly in the morning wind.

16:30am – 19:00pm The vine is glowing.

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

开发实现从早到晚长时间不间断的视觉演绎软件系统。 程序算法生成动画(algorithm)具有不可预计性,元素的动作设定、不同场景之间的转化等,比如其中飞鸟与落日的媒体场景:成群飞鸟的动作是规律的,但在规律中又有多样的变化,再比如水场景,它的疏密与水流速度等,这变化是遵循自然物体运动属性的。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

基于盘旋延伸的旋转楼梯载体,视觉内容同楼梯实体结构充分结合。媒体视觉作为建筑材料,让动态视觉贴图化,形成旋转楼梯的表面材质。图像的设定曲线、曲面化,同时动画也跟随楼梯载体的物理结构。 对视觉抽象化设计,并追求漫画感、平面感。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

多媒体内容的色彩同时也是楼梯表面材质的色彩,利用出现在屏幕上的色彩与图形形成运动和变化的灯光,映射周围营造着环境氛围。用色彩的演变来丰富每个数字场景,辅助场景的过渡、描述一天时间的发展,塑造梯度感。同时在色彩的选用上和亮度对比度的调节上,充分考虑人眼观看的舒适度。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

空间设计的概念和功能如同街头漫步休闲,所以我们制作舒缓的动态视觉, 使人在周围活动时感官得到放松。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

松江印象城试图打造不单是为建构商业社交场所,更旨在创造一处故事性和交互感充盈的商业空间场景。

InnCity is a 150000m2 four-story commercial complex located in the University Town of the city of Shanghai, China. The ground floor’s catering area integrates diverse cuisine, culture, art, and social entertainment with restaurants, squares, bazaars and stages. At its center we created a permanent media installation mounted on the monumental spiral staircase.

现场人们乐于聚集于此,并自发的把他们在这里的特别体验拍照上传到社交平台,分享给更多人前来。印力上海在商业空间的地下打造了一个点亮魔法的标志物来做场景提升,用这种方式塑造品牌识别度,也为顾客带来别样的场景体验。

Client:
SCPG Co. Ltd.

Type:
Enhanced Media Space

Location:
Shanghai / China

Assignment:
Software Development
Generative Visual Production

Year:
2021

客户:
印力集团

类型:
增强型媒体空间

地址:
上海 / 中国

任务:
软件开发
生成视觉制作

年份:
2021

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