With Uberact and Maskomi, both from London, I worked on a live interactive visuals for Heineken’s spectacular light installation in Amsterdam. Five thousand iconic green Heineken bottles where used to create a massive digital video screen.
This innovative exhibit standed tall outside the building from December 7th 2012 – January 3rd 2013 – the first ever installation of its kind of this scale. As part of an open global party people are invited to share their own celebration messages through the power of Facebook which light up in a dynamic animated showcase, alongside bold visuals inspired by the brand’s iconic evolution.
